Sportsbet.io has introduced four new additions to its 'Join the Crypto Experience' program， a platform aiming to assemble a global team of ambassadors to represent the crypto betting brand.

This latest group of ambassadors comprises three Kenyan personalities and Nigerian photographer and visual artist Thompson S. Ekong.

The Kenyan trio includes creator Sean Andrew， who wants to highlight African culture alongside Sportsbet.io. Additionally， digital creator Faith Nthenya Mutwa and media personality Kerry Martin want to bring "meaningful conversations and vibrant energy" to the Sportsbet.io community.

This latest induction follows Sportsbet.io's renewal of its contract with Sports Broadcast Media (SBM) to deliver Clubhouse TV， a live stream that pairs matches with data insights and audience participation. The 24/7 stream will cover the English Premier League， UEFA Champions League and UEFA Europa Cup matches throughout the 2023/24 season.

In 2021， Sportsbet.io forged a partnership with free-to-play game provider SportCaller，poker game online marking its first cryptocurrency partnership. This collaboration aimed to leverage SportCaller's international reach with Sportsbet.io’s multi-currency options， launching games like '4-3-free' and 'Bet free 6-6' focusing on football and cricket.

The ‘Join the Crypto Experience’ ambassador program now features ambassadors from industries including art， fashion， TV， sport and music. Influencers that have previously joined the program include King Kaka， Cassper Nyovest and Nwankwo Kanu.